Aument is carving out a distinct segment in advertising and marketing automation for e-commerce shops, elevating $1.5 million in pre-seed funding simply 4 months after being based.
CEO Emilio Di Marco met his co-founders, Alan Helouani, Sacha Landesmann and Mario Leon Rojas, in Latin America whereas main advertising and marketing efforts for WeWork. Their expertise in engaged on buyer acquisition and retention was the last word driver for Aument.
They based the corporate in November 2021 and launched the product in February, which is utilizing information science and automation advertising and marketing to assist e-commerce tales, presently promoting through Shopify, to accumulate and retain extra clients.
“Few corporations can benefit from the info they’ve,” Di Marco informed TechCrunch. “They’ll’t rent gifted information scientists or development entrepreneurs to place their information into related communications.”
Miami-based Aument is constructing a library of actions, taking e-commerce greatest practices and automating them for small companies to start out sending automated and customized advertising and marketing messages and convert guests to clients. It’s one thing Di Marco calls “e-commerce advertising and marketing management-as-a-service,” a mouthful certainly.
Right here’s the way it works: As soon as customers set up the app, they’ll see a display with the library of actions. After clicking on an motion, the person will see a set of objectives, like viewers and communication channels, and so they plug in these actions and Aument begins working. Every of the actions have an attribution mannequin behind it, so customers can see how a lot income is coming again to the corporate and efficiency of the motion.
We’ve been following different corporations making the same journey, most not too long ago Disco and Varos, that are additionally growing instruments that goal to maintain buyer acquisition prices down. The associated fee depends upon the business, whereas the Harvard Enterprise Evaluation reported the price of buying a brand new buyer can common 5 to 25 instances larger than retaining one.
Others level out that figuring out this in e-commerce is hard — one thing Varos is particularly engaged on — however that small companies would possibly pay round $20 per new buyer, whereas it’s extra like $160 for Amazon.
On the similar time, HBR additionally reported {that a} 5% bump in buyer retention can imply elevated income of 25%. That positively can imply lots for the greater than 8 million on-line shops that Di Marco estimates are reside all over the world, and promoting by way of marketplaces, together with Shopify, WooCommerce and Magento. Their mixed gross sales topped $5 trillion this yr, and are poised to develop to $7 trillion by 2025, based on eMarketer.
The place Di Marco says Aument is completely different is in its potential to cut back time between the primary and second buy, whereas additionally activating clients prone to not coming again. He believes the corporate’s “secret sauce” is that clients want to resolve the roles to be finished to drive extra gross sales and retention, not the sending half.
“Conventional gamers are extending service in additional automated methods like Klaviyo or Twilio, that are our direct rivals,” he added. “In sending, they’re doing an important job. What we see once we analyze these merchandise is that we see lots of ‘Photoshops,’ however no ‘Canva’ there, so we are attempting to construct the Canva of this business.”
Aument principally has a technical crew presently and desires to rent further expertise in improvement and its core enterprise, which the brand new pre-seeding funding will go towards. It was led by Expa and by The Rising Tide Community. Different traders embody Hive Hatch, Matterscale Ventures, H20, Newtopia, Latitud and a gaggle of particular person traders, like Francisco Alvarez-Demalde, co-founder and managing companion of Riverwood Capital.
The corporate is pre-revenue and began with 20 lively shops and 40 on the waitlist. Di Marco says it’s nonetheless in beta, however already has clients that need to pay to make use of the service and can work on constructing that out within the coming weeks.
Up subsequent, Aument will likely be heads down within the first and second quarters with further customers to check the product, and determine its technique to extend the library of actions, product and industrial integrations with Shopify whereas additionally including new ones, like WooCommerce, third-party checkout and subscription functions.