Promoting industrial merchandise has turn into fairly complicated, and the pandemic has not helped. Gross sales groups are sometimes hampered by the difficulties of constructing belief of their product, particularly in a hybrid world the place a lot of the interactions are digital. Legacy gross sales instruments like Highspot, Seismic and Showpad have been additionally inbuilt a unique period.
UK-based Workbounce thinks it may need the reply, by permitting the massive quantity of content material on complicated merchandise to be looked for the solutions salespeople must win offers. It does this by being platform agnostic and connecting to instruments like Google Drive, Slack and Notion. The corporate calls it a ‘Google meets Slack’ product for gross sales groups.
It’s now raised $2.7 million in early-stage financing from Index Ventures and a bunch of angel traders. The funding is well timed. In accordance with Crunchbase, there was a 22x development in funding in gross sales enablement instruments over the previous 5 years – from $21m in 2017 to $477m in 2021.
Based in early 2021 by Rowan Bailey and Adam Smith (who have been among the many first hires at worker suggestions firm Peakon, acquired by Workday for $700M in March 2021), Workbounce says it acts as a single level of entry to all of the completely different data hubs that gross sales groups use.
“The best way companies have interaction with their prospects one-to-one via gross sales and customer support groups is altering—and it’s pushed each by rising buyer expectations and shifts in the best way we work,” stated Adam Smith, Co-Founder and CEO in a press release. “The subsequent technology of B2B relationships shall be about collaboration in direction of options, not simply promoting services and products.”
Workbounce says its remote-first construction is constructed for the post-pandemic world.
“Workbounce has the potential to turn into the go-to instrument for accessing gross sales data and bettering B2B buyer relationships,” added Hannah Seal, Accomplice at Index Ventures. “Because the office is altering, discovering the fitting info on the proper time is changing into an increasing number of difficult. Workbounce solves this downside and helps gross sales groups have interaction with prospects and shut offers.”